Heidi has a background in mid-market private equity, where she was a Director at Montagu Private Equity in London, focussing on management buy-outs in the UK. During a career break to look after her young family, she founded Rock Up Limited, a UK leisure business which she grew over a six-year period to become the UK’s leading fun climbing business with 8 sites nationally. This was successfully sold to an overseas trade buyer in 2023.

Prior to Montagu, Heidi started her career as a strategy consultant at The Boston Consulting Group, where she worked prior to gaining her MBA from Harvard Business School.

At Imbiba, Heidi’s focus is on providing support to the portfolio and she is currently the Executive Chair of Abacus Ark Nursery Schools.