Great to see the integration of product and content play.
Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming world.
To launch the new game, Coca-Cola crated an interactive Dance Off installation using the mobile game against the Les Twins. Watch out UK, it's on its way...