Great businesses are built during times of adversity

Imbiba is very much open for business; it’s time to be bold….

What a year! When will it end? When can we get back to delivering hospitality as we know and love? These are questions we at Imbiba have given up trying to answer. What we do know is that we continue to be blown away by the sheer determination, motivation and grit shown by entrepreneurs across the sector. It’s both inspiring and humbling.

Faced with continued adversity, many businesses have managed to pivot and even prosper– from DIY home kits to new takeaway concepts, to late night cocktail bars hosting immersive drag queen events during the day – the innovation has, and continues to be, remarkable. Awe-inspiring really. However, unfortunately not all businesses have had the ability, the business model or the capital to ride the innovation wave. 

Inevitably, there has been and will continue to be a significant number of causalities. Of course Covid-19 will always be used as an excuse to mask the inevitable demise of some brands. Nevertheless, there are many great leisure and hospitality businesses out there that will require funding to repair their beaten-up balance sheets and in time, once again, focus on growth. Imbiba is very much here to support these businesses and the courageous entrepreneurs and teams behind them.

“Great businesses are born out of the most difficult times.”

Whilst it may sound counter-intuitive to say whilst we’re in the eye of the storm of Hurricane Covid, we at Imbiba strongly believe there will be once-in-a-generation opportunities for those businesses that can survive the chaos and who are brave enough to pounce as the world returns to some degree of normality. With less competition, the availability of great people and consumers thirsty to make up for lost time, the post-Covid Years could and should be very buoyant for our great sector. And we mustn’t forget the property opportunities that will fall of this….mind-blowing!

History has shown time and time again that great businesses are born out of the most difficult times. Every great entrepreneur will tell you to accelerate as the world slows down, especially when it is of this magnitude. It is unlikely that there will ever be such opportunistic market conditions for well-funded leisure and hospitality businesses to grow again in our lifetime. So if any entrepreneurs are looking for funding to repair tattered balance sheets and come roaring out of Covid inspired by world domination, please get in touch. 

At Imbiba, we believe it is the time to be bold. If you are interested in funding or seek support get in touch: lizzie@imbiba.com