F1 Arcade - next gen competitive socialising

Today, with the amazing processing power and tech advancements, racing digitally provides an incredibly thrilling experience and creates the perfect environment for wide scale enjoyment.

F1 Arcade brings the best of formula one racing to the market, with accessible hardcore sim racing made into an exhilarating, accessible, gamified format for all audiences in an aspirational setting.

Where glamour, race simulation and the adrenalin of performance sport and a high touch hospitality experience combines to create a perfect social setting like no other, created for a global, digital world.

Adam Breeden is recognised as the pioneer of competitive socialising in the UK and is the entrepreneurial force behind some of the sector’s most successful concepts including Puttshack, Flight Club, Bounce, All Star Lanes and Hijingo. Working alongside Formula One, Adam and his team have created an immersive, state of the art F1 racing simulation experience, gamified for a mass audience. 

Through the exclusive, long-term partnership, as many as 30 venues will be rolled out worldwide in the next five years, with the first site now open at St Paul’s in London.

Fusing racing and gaming with the fun of competitive socialising and the glamour and glorious history of F1, the F1 Arcade brand will cater to a wide range of groups and occasions, from fun-filled nights out, to family experiences, corporate events and everything in between, boasting an impressive feature bar with an extensive champagne offering, surrounded by dining and drinks areas with elevated food menus.

Adam Breeden, Founder and Chief Executive Officer, said: “When people come to one of our venues, we have to wow them and give them an unforgettable experience, and this new concept is going to take people’s breath away. With our experience creating best-in-class concepts and operations, and the strength of the Formula One brand, we are going to take competitive socialising to the next level, marrying cutting edge technology, a premium F&B offering, and a stunning setting, with the unrivalled glamour and excitement of F1.”

For more information about F1 Arcade please email the Imbiba team and get in touch to find out more.